Gender Stereotyping in TV Commercials Essay

Stereotyping is basically relating a legitimate behavior or actions to a accredited sector of the monastic order or a certain group of people. It dictates how a person or a group is speculate act or respond in front of the society. It tells what behavior by a particular group is acceptable to the society. Such labels or tags argon put by us humans itself. Gender stereotyping is when we relate certain manners or conduct to men and women. For example, men be the starting line earners of the house and women are home makers. Such stomps are created by the society and the general behavior portrayed by them.Today gender stereotyping is extensively used in television commercials. This is mainly done to attract viewing audience to buy their product. Female stereotypes are mostly used in TV advertisements. Women are ordinarily portrayed as sex objects in commercials. They are portrayed as decoratives in various promotional strategies. They are shown as desirable women to attract the male crowd. They are used much in those commercials which advertise products used by men. For example axe, addiction, etc. They are too shown with minimal clothing.Women are also portrayed as housewives only. In advertisements same(p) Saffola oil, Maggi, Everest masala, etc. t is always the womanhood who is cooking, etc. Women are shown as people with lower status than men. They are the ones who are washing dishes and clothes in ads like Vim and Surf Excel respectively.Most sure-fire women portrayed on television are always shown as sane and young women. Duskier women are very rarely shown in ads. Fair & gentle ads are a great example. They demonstrate that any and every woman can become fair after using their product. The end top is shown as them turning fair and becoming successful or popular. They stereotype that women must always be fair and pretty to be successful. potent stereotypes are less used as compared to female stereotypes. They are normally portrayed as more su ccessful and powerful. Men are usually well dressed in TV commercials. They are shown to have more poise and status in the society. Mostly only handsome and beloved looking men are used to sell products to women. Men are stereotyped to be the ones to lead the society ahead with their charm and temper and success. It has been tried to avoid such stereotyping by a lot of advertisers merely at the end of the day the viewers get attracted to such advertisements only. Companies kick in more revenue but such advertisements.