Market Research in Housewares :: Marketing, business, products,

Its certainly been one of the most eventful years on record for the housew bes industry, with the economy in freefall and the decline of some of the industrys most respected house go along names at that place really was very little to cheer ab go forth.There are still many what ifs out there. Its impossible to predict the outcome, but on one- side there is the issue of rising inflation, unemployment and a general election which ordain agree consumers holding tightly on to their purse strings and demanding more from the industry. By this I mean, demanding products that are well designed, ethically sourced and competitively priced. This is going to tack suppliers with a range of major challenges over the coming year. New Priorities angiotensin-converting enzyme of the outcomes of a recession is that people often re-evaluate the way they live their lives and whereas in the lead purchase decisions probably didnt require a great manage of thought, this is no longer the case an d every single pound worn-out(a) will need to count.On the more positive side, 2010 will identify new suppliers and retailers enter the commercialize, companies who have taken advantage of vacant pose available on the high street and also gaps in the supply chain. One of the areas that I believe will continue to grow is high-end contemporaneous established brands as well as smaller altruistic retailers. These newcomers tension specifically on quality, service, design and lifestyle. Many established names comparable Emma Bridgewater and Cath Kidston have grown their businesses during 2009 and have a strong foot hold in the market. They continue to provide their customers with fantastic lifestyle stories and fresh coeval designs as well as playing on their Made in Britain traits or feeding the homespun lifestyle concept, a trend which will be with us for quite some time and which consumers still offer to emulate.OpportunitiesWhilst supermarkets and discount stores strive to increase their market share at the expenditure of domestic producers and specialist retailers, I still believe that there are opportunities out there for the smaller retailer. You only have to look at Lakeland - the mail order company - who continues to thrive in difficult market conditions due to a fantastic mix of great product offers and neat customer care.Whilst companies strive to compete in difficult economic times, I do believe that those who really understand their market and customer require will continue to grow.