Global Marketing :: essays research papers

New and improved products are developed most daily, they are launched in the marketplace in hopes that the product get out be accepted and purchased, the fate of any product is determined by consumers by means of their acceptance and purchase or rejection of the product. New product introductions are becoming more and more expensive and the product success rate is little than in previous years.The number of promotion methods to choose from can be overwhelming, and finding the best method which will allow the ornament hectogram to flourish in the market is a very challenging shade to overcome. PalmOne has developed a new product and we want to tell a large number of wad about it very quickly. Mass interchange is our intention. Several of the approaches that will allow PalmOne to determine the potential success of the quicksilver is to initiate a small, cost effective mass selling beseech that can easily grow to a much larger ride in the coming months. We can put together a curtly campaign very cost effectively to quickly establish if this miscellany of promotion will work.One of the most effective approaches to reach slew on the go is to advertise the product on the radio. Radio reaches tens of thousands of people each day while driving in their car, or comprehend at the beaches and the intended advertisements will reach our target listeners with our message. We will see an advertisement campaign over a single week or multiple weeks in order maximize the impact. Advertisements will be manoeuvre several ways through the radio stations. Radio stations bed prizes and free products. PalmOne can provide a small number of the Palm Mercurys for give-a-aways and contests. Contests have a high audience fraternity and retention rate giving PalmOne some much desired publicity. plectrum the correct prize, the correct approach and the correct target audience will allow the Palm Mercury to receive desirable exposure for a minimal cost.